Job Description

5-6 years of experience as a campaign

specialist with a software company (with

services and products portfolio, preferably)

· Currently managing a team of specialist

reporting and reporting into Marketing

Manager, CMO

· Hands-on experience with SEO, SEM,

generating optimal content, leading to

relevant traffic, quality leads, and sustained

high search engine rankings

· Google Analytics expertise with ability

to identify effective content and top visitor

conversion channels and paths

· Social media expert, at the least, highly

conversant, with end-to-end experience on

social media campaigns

· Experience with DMP, CDP, MarTech

and CRM platform to execute multichannel

campaigns

· Experience with paid ad campaigns

including Google AdWords, Facebook ads,

LinkedIn ads, YouTube ads

· Experience in Content Management

and Publishing to achieve set goals /

metrics

· Experience in overseas event execution,

including booth design, event collaterals,

emailers, social media coverage etc.

· Experience in supporting webinars with

preferred past exposure to go to webinar